The global meat and poultry market is growing steadily, with Asia being the largest region in sales, accounting for 37% of meat and poultry products sold in 2024. As meat continues to be a dietary staple across Asia-Pacific, its influence extends across categories, inspiring a growing presence of meaty flavours across categories, from snacks to sauces and ready meals. Consumers are increasingly drawn to rich, umami forward taste experiences, driving demand for products that capture the essence of meat, even in non-meat formats.
At the same time, health-conscious consumers are increasingly looking for options that deliver bold, meaty taste with less sodium. In Thailand, consumers are seeking tasty and affordable options without compromising on health and this poses a challenge for manufacturers striving to balance flavour impact with nutritional expectations.
Elevated Taste, Healthier Choice
There is a growing expectation for more intense and authentic meaty flavour not just in meat products, but across other categories as well. Recent insights reveal that 41% of consumers in Asia feel that the flavour of meat products could be improved, highlighting an opportunity for brands to enhance taste. However, with the rising awareness of sodium intake and cleaner labels, there is an increased pressure to create products that strike a right balance between being indulgent and savoury without excessive sodium or additives.
Yeast Extract: Natural Solutions for Richer and Umami taste
Whether you’re working on ready meals, instant noodles, or snacks, we have the solutions you need to create delicious flavours that consumers love and keep coming back for. Yeast extract provides a clean-label solution that enhances the savoury backbone of a formulation, delivering the rich, umami-forward taste that consumers crave for while support sodium reduction.
Key Benefits of using Yeast Extract:
- Boost flavour depth and complexity, enhancing meaty notes
- Reduce reliance on added sodium, enabling sodium reduction without compromising on taste
- Mask undesirable off-notes brought about by sweeteners or plant-based proteins
- Clean-label of natural origins.
Partner with us for Savoury Innovation
With consumer expectations at an all-time high, flavour innovation must go hand in hand with nutrition and functionality. At IMCD, we can support your formulation journey with our technical expertise and solutions tailored to your product goals.
References:
- Innova Market Insights
