As consumers look to enrich their daily routines with moments of comfort and luxury, indulgent beverages are quickly becoming the preferred choice. Whether it’s a rich latte, creamy milk tea or refreshing cold brew, the beverage industry is shifting towards satisfying these evolving demands.
At IMCD Thailand, we bring you the insights and innovations shaping this exciting market.
Key Trends Driving Indulgence in Beverages:
Rise of Indulgent Drinks
Across Asia, demand is growing for drinks that deliver rich flavours and satisfying textures — offering more than just refreshment.
Premiumisation
Consumers are willing to spend more on high-quality, artisan-style beverages that replicate the café experience at home or on-the-go.
Urban Lifestyle Influence
With increased urbanisation and rising disposable incomes, especially in Southeast Asia, premium drink consumption is on the rise.
Comfort and Treat Appeal
Beverages that emulate desserts with rich, foamy textures and familiar flavours are capturing attention — offering consumers a moment of indulgence.
Introducing the Cinnamon Biscuit Latte featuring Kievit® Vana-Cappa X01 by FrieslandCampina Professional
Designed to delight, the Cinnamon Biscuit Latte merges the warmth of a beloved dessert with advanced formulation technology. At its core is Kievit® Vana-Cappa X01, a state-of-the-art foam booster developed by FrieslandCampina Professional, transforming a convenient 3-in-1 beverage into a café-style indulgence.
Why Choose Kievit® Vana-Cappa X01?
- Exceptional foam height, density, and stability
- Fast performance with lower usage levels
- Soluble in hot or cold liquids, acid stable
- High-density powder for cost-effective formulation with premium sensory impact
The result? A luxurious drink that delights the senses and delivers standout value — perfect for shelf appeal, menu innovation, or new product launches.
Tap into the Indulgence Trend Today
Let your consumers enjoy comfort, quality, and a café-style experience — one sip at a time.